FBDSC Experience
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Concepts & Design Philosophy |
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[edit] Customer Experience
The Customer Experience is just that - what a customer would expience in using your the cart to place an order and check its ongoing order status.
[edit] Adding Items To Cart
Customers browse your website, clicking 'add to cart' buttons that you have setup. The add to cart buttons redirect the customer to the ShoppingCart page, displaying the contents of their order
[edit] Editing Cart Contents
In the ShoppingCart page, customers are change the quantity or remove any of the items in the cart.
[edit] Checking Out
Once customers are satisfied with the contents of their order, they click the checkout button. If they are already logged in to a customer account, they will be taken to the confirm order page. If they are not logged in, they will be taken to a login screen, prompting them to login to or create a new customer account.
[edit] Creating An Account
Customers can create accounts before placing orders, or during the checkout process. Creating account is easy - it requires the customer to fill out a form with their name, address, email address, and account password. If all fields are filled out successfully, the new customer account will be created and the customer will receive an email with their customer account details. After creating a new account during checkout, the customer will be redirected to the Confirm order page where they will view shipping charges and the final total amount.
[edit] Confirming Order
Once logged in users checkout, they are taken to the confirm order page. This page shows the shipping costs as well as the final total amount. When customers click to procede, the order is uploaded from the customer's session to the database, creating an order and giving it a new Invoice number. Once saved, the order is accessable by the customer in their customer account area. Once the order has been saved / uploaded, the customer is taken to the Choose Payment page.
[edit] Choosing a Payment Method
On the Choose Payment page customers are prompted to choose a payment option from a list of available options. Depending on settings, those options may or may not include the two built in payment options (Phone Order & Money Order) and any number of custom payment options (like PayPal). The customer clicks a button to choose which payment method they want, and they are taken to the Make Payment page.
[edit] Making Payment
After choosing a payment option, customers are taken to the make payment page. If the customer choose the built-in Money Order payment option, cutomers are presented a printer friendly page with instructions on how to procede with purchasing and sending a money order to complete payment. Otherwise customers will be shown their customer account and order details.
If the customer choose phone order, they will see the phone order instrutions and the phone number they should call. If they choose a custom payment option (such as PayPal), they will be taken away to PayPal's secure server to complete the transaction. Once they complete the transction, the customer will receive an email from the cart containing their order and transaction details. Some customer payment providers (like paypal) might send customers on to a 'ThankYou' page in the cart, thanking the customer for their order.
[edit] Checking Orderstatus
Customers also have the ability to login to their customer accounts where they can view their existing orders, including new orders that havn't been paid for, existing paid for active orders, and completed orders. By clicking on an order they can view its complete details and current order status.
For new orders that have been saved but not paid for (or expired), customers will be able to continue to choose payment and make a transaction to complete the purchase process for that active.
Customers also have the ability to request updates to their address. To do so they fill out a form which will send an email to the admin informing them of their new address, when that new address takes effect, and the reason for the change of address.
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Concepts & Design Philosophy |
